Photography
What goes in the frame — and what stays out.
Twenty years of fashion and advertising in Berlin and Los Angeles, for brands like Mercedes-Benz and Zalando.
About
I didn’t start with AI.
I started with the image.
Dom Quichotte — photographer, retoucher, creative director. Berlin.
Every step added a tool.
The eye stayed the same.
Retouching
Then, what happens after the shutter.
Colour grading, invented light, composites built in layers — long before AI.
Production
Client: Oceans Apart
Then, making it repeatable.
Crews, sets, whole collections per season. How quality survives when the volume goes up.
Generative AI
The tools changed. The eye didn’t.
Not a new career — everything before it, at once. And it reaches past the photograph.
Your turn