Work · Birkholz

One studio shot.
A world for every scent.

For the Berlin perfumery Birkholz, I turned classic studio packshots into complete visual worlds — campaign, social and e-commerce imagery, series, collections and motion.

Client: Birkholz, Berlin — handmade niche fragrances
Role: Photography, creative direction, generative AI
Output: Key visuals · Series · Collections · Motion

Birkholz Bordeaux, studio packshot — 01 Shot in camera

Handmade fragrances deserve more than one picture.

Birkholz is a Berlin family business known for handmade niche fragrances full of individuality. Together we explored how generative AI can take its visual communication further: every scent starts with one real studio shot and grows into its own world — versatile assets for campaigns, social media and e-commerce that make the story of each fragrance visible.

How it was made

From one shot
to a whole world.

01Shoot
A real studio packshot. Glass, label and liquid exactly as they are.
02Isolate
The bottle becomes the fixed point every world is built around.
03Light
Light studies first — so glass and colour stay believable.
04World
Then the scent becomes a place — with the bottle still true.

Showcase 01

Dark Amber
Depth, elegance, mystery.

Dark Amber studio packshot — Source · in camera

Showcase 02

Bordeaux
One scent, many worlds.

Bordeaux studio packshot — Source · in camera

Showcase 03

Milano
Golden warmth.

Milano studio packshot — Source · in camera

Showcase 04

Sol e Samba
Tropical energy.

Sol e Samba studio packshot — Source · in camera

Bordeaux on glowing red water, wide campaign format — Bordeaux · campaign format

Series & collections

Consistent,
never repetitive.

A series keeps one product in one visual logic. A collection gives every product its own moment inside one clear look. Both make a brand recognisable — without making it boring.

Series Royal Amber